CharityROOT is software that helps develop sustainable revenue streams. We provide you with a website that allows you to set up fundraisers, causes, and organizations. Your supporters can contribute by either buying a product or making a donation. The software automates order fulfillment and payment processing.
No. We can, however, clone your existing site onto our platform.
You can also use our features by accessing your-organiztion-name.charityroot.com.
Supporters can contribute to a cause through product purchases. The platform manages the global supply chain, point of sale, and distribution. As of Q1 2015, the platform can handle 4 types of product distribution:
All products allow the product managers to clearly define costs and profit margin distribution. This information is then communicated to the consumer at the point of sale. For instance, if a musician commits to selling an album on the platform, they could break down revenue pledge like so:
This would make the album price $10.00. There is no field for setting the price of any product. The product manager can only compile a price by adding costs and credits.
The software contains a full suite of features for managing fundraising events.
Donations may also be made to any cause or organization. Campaigns allow administrators to set goals and track revenue over a designated period of time. Users very often add an additional donation to product purchases.
Site administrators can create custom monthly membership plans. Membership plans can also include custom incentives, such as first access to products, exclusive access to media, and social media recognition.
Each user will be given unique links to share with their community. When someone visits the site from one of these links, the originating user will be credited with the referral. This will allow users to keep track of metric such as:
Incentives may be awarded based on these metrics. These metrics will also identify Brand Ambassadors.
Site Administrators may define User Lists. These User Lists are a combination of manually added users and "smart" criteria.
Example User List Criteria:
This list could then be used to send a newsletter or populate a targeted PPC custom audience. If we were to be holding a fundraising event in Los Angeles for an Education based cause, this list would be ideal for finding users who are likely to engage.
The platform has built in newsletter features. This allows communications to be highly interactive with the platform and highly customized toward the receiving user. The following metrics are tracked for each message sent:
Measurables can then be compiled per Newsletter. For instance, if a Newsletter was sent requesting that users recruit their friends to sign up, we could measure exactly how many people signed up as a result of the Newsletter. More obviously though, we could measure exactly how much revenue was generated as a result of each newsletter.
The platform has built in tools that allow community organizers to manage a large group of volunteers. These features can best be explained via a use case. Most of these features were built for the pilot program, Project Ana. Project Ana raised funds and organized trips to Tijuana to rehabilitate a day care in an impoverished community. The following features were built to help manage the logistics of executing a project and responsibly transporting 20 volunteers across international boundaries.
The platform provides content managers to create the following content types:
Users may attach media (images and videos) to most content types. Most content types also allow users to be added with defined roles. For instance, John Doe could be added to the Bamboo T-Shirt product as the Product Designer; Jane Doe could be added to the Daycare Rehab Project as the Project Manager.